Propagandistic Gifts Role on Customersloyalty of Mellat Bank in Gonabad Township

Abstract

We live in the era of exploding diversity of goods and services, we are everyday under the bombardment of advertising messages for products and services, today human is bombarded heavily with life advertising. The company aims to attract new customers, and move the ladder of loyalty and ultimately convert them to loyal customers. In this paper propagandistic gifts role of banks customers loyalty is considered. The research is underlying all Mellatbank customers in Gonabad township that the total numbers of them are about 32 persons. Due to the characteristics of the study population was selected without replacement simple random sampling; each customer was considered a sample unit. To determine the sample size required to estimate the sample size of the table workers was used. The best way to collect information, a questionnaire was diagnosed. In this study, to analyze the data, descriptive and inferential statistical methods were used. The results showed that there was a significant relationship between the gifts and customer loyalty and customer satisfaction has been created.